AI over BrunchFrom brief to built.

Come for brunch. Leave with the AI you'll actually use.I train your team on AI, or I build it for you. Concept to code.

For first-timers, the stuck-halfway, and anyone who learns better over food.For businesses & teams

Let's talk
A private AI lesson over brunch in Tel Aviv: Hagar and Luna laughing at the table

You're a star! Today's lesson was amazing. The bot finds me great jobs and sends out my CV so efficiently it's just wow. It shortens processes I found slow and exhausting.

Luna · during a private lesson
Translated from Hebrew
A private AI lesson over brunch in Tel Aviv: Hagar and Luna laughing at the table

You're a star! Today's lesson was amazing. The bot finds me great jobs and sends out my CV so efficiently it's just wow. It shortens processes I found slow and exhausting.

Luna · during a private lesson
Translated from Hebrew

How it works

Table

Three hours, an upscale Tel Aviv spot.

Plate

A full meal, made for your diet & vibe.

Laptop

Your real task, done by dessert.

WhatsApp

A month of backup, from day one.

Hungry for AI? Let's do brunch.

Choose a session, grab a slot, hold it with a deposit.

Hagar Shmaia, teaching and building with AI
Hagar Shmaia

Your hostYummy to meet you

I'm Hagar. MBA, a decade in operations, and I build with AI every day: products, sites, decks, and my own startup, B-HELD.
I learned it all from scratch, so I remember exactly what confused me.
That's how I teach: plain language, on your real work, at your pace.
I'm Hagar, and I build with AI from strategy to code. Before that, I spent ten years in operations at startups and companies, side by side with executives, and earned my MBA.
Then I built B-HELD, my own marketplace, from zero to real users and an investor pitch. So I know both sides of the table: what a business needs, and what it takes to ship on time. You hand me a project; you get it back done, documented and yours.
And when your team comes to learn: I'm a longtime foodie who knows the places you haven't found yet, with the best food, an upscale vibe, and plates that photograph beautifully.

The longer version
Work

What I've built

8 projects · and a few secret ones

See what I've builtMy work

01
A team AI workshop over brunch in Tel Aviv: four women around a table with a laptop and food

The offsite they'll actually talk about.

Want your team eating AI for breakfast? Turn AI training into the day everyone shows up for.
A workshop built around your team, or a private lesson for one employee.
At your office, or off-site over a chef's meal. Your pick, fully tailored.

Happy brunchers

Hagar teaching AI in a meeting room, laptops on the table

As the AI revolution took off, I wanted to broaden my knowledge and get to know the new tools and possibilities. Someone recommended Hagar's lessons, and they were fascinating and enriching. Her broad knowledge, together with her easygoing manner and patience, made learning a pleasant, inspiring experience. She explained clearly how things connect, and added a lot to what I know.

Aharon Ben David · natural pharmacist
Translated from Hebrew
A private AI lesson: Hagar and a client at the laptop

I came across Hagar through a Facebook ad and knew right away she was a real find!
Sharp, professional, with a broad business view and phenomenal tech skills.
She knows how to give a new business the push it really needs.
Highly recommended.

Aviya · Holisticlick
Translated from Hebrew

Happy brunchers

Hagar teaching AI in a meeting room, laptops on the table

As the AI revolution took off, I wanted to broaden my knowledge and get to know the new tools and possibilities. Someone recommended Hagar's lessons, and they were fascinating and enriching. Her broad knowledge, together with her easygoing manner and patience, made learning a pleasant, inspiring experience. She explained clearly how things connect, and added a lot to what I know.

Aharon Ben David · natural pharmacist
Translated from Hebrew
A private AI lesson: Hagar and a client at the laptop

I came across Hagar through a Facebook ad and knew right away she was a real find!
Sharp, professional, with a broad business view and phenomenal tech skills.
She knows how to give a new business the push it really needs.
Highly recommended.

Aviya · Holisticlick
Translated from Hebrew

What clients say

Ben David Cosmetics' new online store

Hagar took the rich, high-quality content on my site, helped me distill the message and sharpen the focus, and turned it into an impressive new site. The result is beautiful, memorable, professional and up to date: a site that looks well branded and a few steps ahead.
Throughout, Hagar was professional, attentive and patient, and quickly understood what I needed. Beyond the impressive result, the new site lets me upload and update content myself, without calling in a tech person every time. That saves me time and money, and gives me independence.

Aharon Ben David · natural pharmacist
Translated from Hebrew
Holisticlick's brand book, a platform for therapists

I came across Hagar through a Facebook ad and knew right away she was a real find!
Sharp, professional, with a broad business view and phenomenal tech skills.
She knows how to give a new business the push it really needs.
Highly recommended.

Aviya · Holisticlick
Translated from Hebrew
Services & pricing

What I build

FAQ

How do we start?

One short form. Fill out the intro call form and I'll reply within one business day. We'll pin down what you need, and you'll get a fixed price and a clear delivery date.

How long does it take?

Short. Landing page or deck: one week. Launch Kit or Online Store: 3–4 weeks. MVP Sprint: 4–6 weeks. AI video: up to 3 business days. The clock starts once the deposit and materials are in.

Is the price fixed?

Yes, fixed and upfront. Every service has a fixed price, listed right next to it, with no VAT added. Extras, like another page or language, are priced upfront too.

How do payments work?

Half now, half on delivery. The MVP Sprint is paid in three milestones. Secure payment page, receipt to your inbox.

What if it's not what I pictured?

That's what revisions are for. You get a first version on time, then two rounds to fine-tune it.

Who owns the domain, code and files?

You do. The domain is in your name and account, and at handover you get the files and a guide to update it all yourself.

You built it with AI. Isn't that lower quality?

No. AI writes the code fast; I make the calls: what to build, for whom, and how it looks. The bar stays high, and you get it sooner.

How does a team workshop work?

Built around your team. One employee or many, at your office, or off-site as AI over Brunch with a chef's meal. Fill out the team form and I'll send a proposal.

We're not sure what we need yet.

That's what the intro call is for. Tell me the goal and we'll find the right fit. A big project or a custom system? The Custom Solution starts with a free consultation.

Can you guarantee results?

No one honestly can. Results also depend on marketing and the market. What I do promise: a clear message, a fast site and analytics from day one, so you see what works.

Can we book an AI Lunch & Learn for our team?

Yes. A hands-on AI workshop over a chef's meal, at your office or off-site, built around your team's real work. Fill out the team form and I'll reply within one business day.

Intro call

WhatsApp
What would you like?
I'll only use it to call you back.
Got it. I'll reply within one business day.

Sessions

AI over Coffee

1 hour
₪579

Double ShotMake it two hours: the second is 25% off.

Stuck on one thing? Two tools that won't talk to each other, or a task that needs a guiding hand.

  • A quiet spot, booked ahead
  • A hot or cold drink, on me
  • A week of follow-up questions
What can we fix in an hour?
  • Add payments to your site
  • Build a reusable template across your tools
  • Connect a domain to your site
  • Build a site form that sends leads to your inbox or a sheet
  • Set up a Claude or ChatGPT assistant that knows your stuff
  • Build a go-to template for meeting notes
  • Turn a long doc into a short deck
  • Create a matching set of product photos

AI over Brunch

3 hours
₪1,299

Three hours, amazing food, your real project. You leave knowing how, with it done.

  • A full meal at an upscale spot
  • Wi-Fi and a power outlet, always
  • Finished work, homework and a setup to go solo
  • A month of WhatsApp backup
Also for employees and teams

Save your seat at the table.

Choose a session, grab a slot, hold it with a deposit.

A team AI workshop over brunch in Tel Aviv: four women around a table with a laptop and food

Your team needs AI.
Your project needs a builder.

I do both.

Business & Teams

FAQ

I'm not technical at all. Is this for me?

Yes. That's exactly who it's for. Bring curiosity and an appetite; I'll guide every step, take the fear out of it, and keep the pace comfortable but challenging. Homework included.

I've never even opened ChatGPT. Too early?

Not at all. It's the cleanest start: no bad habits to unlearn. We open it together and begin with something you need, like that email you've been dodging all week.

What if I don't get it?

Then I'll explain it again, differently, until it clicks. No classroom, no audience, so ask anything. And I stick around: WhatsApp me for a month after Brunch, a week after Coffee.

I tried a course and got stuck. What's different?

This one's built around you. Everything is tailored, 1-on-1, to you and your pace, so you leave with real skills and results from session one.

What happens at AI over Coffee?

One fix, one hour. Bring the thing you're stuck on: two tools that won't talk to each other, a task that needs a hand, a wall you've hit. You leave with it solved.

What happens at AI over Brunch?

Learning, minus the detention. Good food, an open laptop, your own project. You learn what matters: what you need, what's new, what works, and what to avoid.

What's the difference?

Depth. Coffee is one hour for one problem. Brunch is three hours and a meal, to go deeper and leave with finished work, homework and a month of WhatsApp backup.

What do I leave with?

Finished work. From Brunch: your project done, homework, a setup to go solo and a month of me on WhatsApp. From Coffee: a fix for what you brought, plus a week of follow-ups.

Where do we meet?

Tel Aviv, face to face, at an upscale spot booked ahead. Share allergies, kosher needs, diet and accessibility when you book, and I'll pick a place that fits you.

What if I need to cancel?

Cancel less than 24 hours ahead and you can move to another date at no extra cost, or get a refund minus 30% of the session price.

We're a company. Is this for us?

Absolutely. Book AI over Brunch for one employee or the whole team, built around your needs: at your office, or off-site. Leave your details on the Teams page, and I'll get back to you.

Are the sessions in English?

Yes, or in Hebrew. Your call.

Your table is waiting.

Choose a session, grab a slot, hold it with a deposit.

Intro call
Discovery
ProposalFixed price
Build
Launch

Your host

You're a star! Today's lesson was amazing. The bot finds me great jobs and sends out my CV so efficiently it's just wow. It shortens processes I found slow and exhausting. 💗

Luna
Private lesson₪600

Hagar took the rich, high-quality content on my site, helped me distill the message and sharpen the focus, and turned it into an impressive new site. The result is beautiful, memorable, professional and up to date: a site that looks well branded and a few steps ahead.

Aharon Ben David · natural pharmacist

I came across Hagar through a Facebook ad and knew right away she was a real find!
Sharp, professional, with a broad business view and phenomenal tech skills.
She knows how to give a new business the push it really needs.
Highly recommended.

Thanks, Got it.


Let's see

Stage
✓

Got it.

No.

How long does it take?

Landing page or deck: one week.

MVP Sprint: 4–6 weeks.
AI video: up to 3 business days.





Yours.



This one's for me

Intro call

I'll only use it to call you back.